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Advanced TV Commit Group

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Mission

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The Advanced TV working group aims to modernize the television advertising technology stack. The evolution from traditional linear television to new combinations of digital video, live streaming and linear requires standardization and interoperability.

Working Group Charter

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Status

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Participation in this group is limited and will close upon reaching maximum capacity of about 20 members. We need representation from TV networks, TV hardware companies (OEMs), AVOD and FAST channels, ad tech companies that serve ads in the TV space or otherwise service TV program providers, and brands/advertisers.

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Leadership

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Participants

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Alex Posner, NBCUniversal
Chunguang Yu, NBCUniversal
Jarred Wilichinsky, Paramount
Ryan McConville, NBCUniversal
Ameneh Atai, Nielsen
George C Powell, Paramount
Jeffrey Polacheck, AD-ID
Nada Bradbury, AD-ID
David Porter, Warner Bros. Discovery
Huda Kazi, Warner Bros. Discovery
Deborah Murray, WPP Media
Karen Chan, WPP Media
Sergey Lobko-Lobanovsky, Elemental TV
Tim Rodriguez, XR Extreme Reach
Tom Wilkinson, XR Extreme Reach
Sangeet Mahat, NBCUniversal
David Dworin, FreeWheel
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Member Companies

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AD-ID
Elemental TV
FreeWheel
NBCUniversal
Nielsen
Paramount
Warner Bros. Discovery
WPP Media
XR Extreme Reach
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